Cool Music Productions is an Audio / Visual Technical Production Service Provider.
We provide a one-stop solution with technical excellence.
We offer a diversity of services and equipment such as:
- Sound Equipment
- Roof Structure Stages (10 x 8 & 6 x 4)
- AV equipment
- 4K Video Camera Equipment
- Video editing on FCPX
- Sound & Lighting installs
- Live Streaming
We supply Sound and Lights for any occasion, with technical assistance.
Type of firm: Close Corporation
Area of Business: South Africa and Africa
VAT: Vat registered
Office: Jurie Kruger (CEO), Suzette Kruger (Admin Manager)
Cool Music Productions is a professional technical service provider to mainly the entertainment industry. With a core staff of experienced professionals and a team approach of excellence we serve our market with pride. We are able to offer a higher quality service than most of our competitors.
Our services developed over the past 15 years into a niche with enormous benefits and results for both us and our clientele. We provide a one stop service to our clients. We serve the clientele with Sound and Lights for any event. We do filming of events, music videos, corporate videos, training material, and any high energy event. We also do Sound & Light design and installations.
Our target market used to be mainly schools but grew into the professional eventing market, but also includes the corporate and private industry. CMP prides itself on its value-added service, competitive fees, its high standards of quality and its adaptability to changes in the market and in the method of its practice.
CMP provide our clients with more than just the average show or performance. We assist them on planning their production, and therefore providing quality productions customized to the client's needs. By employing our services, our clients are assured of the passion, honesty and employee ownership of the project. We strive to leave a legacy where ever we complete a project. We are in this line of work because we have a passion for it, and we believe in the future of our company.
Our marketing strategy is been based mainly on our success and therefore “word of mouth” marketing by our clients. We make use of social networking. We know our customers, and do specific target marketing, which seems to be very successful.
CMP believe in the future, and know that we laid a solid foundation for growth and profits.
As we grow, we want to grow right. We intend to build our management team correctly. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows -- a mutually beneficial relationship.
In a nutshell, we don't just intend to market and sell our service and product; we build long term relationships with our clients. Our clients & personnel are our most valuable asset.
We at CMP believe that a market will never be saturated by a good service or product.
Cool Music Productions aim to be the service provider by choice in our niche market.
Cool Music Productions is dedicated to achieve our vision by constantly taking the following steps:
- Providing our clients with creative and unique shows and recordings.
- Attracting, employing and retaining the best people for the job.
- Keeping in touch with market trends
- Keep personnel motivated
- Providing excellent affordable quality service with noticeable passion from our employees.
- Providing staff the tools needed to perform to their utmost best.
- Using only the best equipment and latest technology to achieve the required results.
Cool Music Productions is committed to the values of:
- Excellent customer service
- Passion for our work
- Personnel responsibility – the ability to respond to any situation
- Our objective is to grow the company rapidly over the next 4 years
- To improve our shows and productions every year with the latest technology
- To make a reasonable profit.
Cool Music Productions started in 1999 in a small town Ermelo, in Mpumalanga.
Jurie Kruger has formal music training and therefore the business started as a recording studio. Soon we realised that the majority of work is in Gauteng and we relocated to Pretoria.
To improve the quality of our productions we decided to do our own sound and lights, and also started producing video tapes and cd’s of the shows.
The demand grew over the years so that we now run a full production facility in Pretoria.
CMP consists of three Closed Corporations, but is run as one entity. As a company our most important trend is our creativity and passion and love for what we do.
Our passion for creativity has kept us pioneering our services that surprise and delight our customers. Our strength comes from Jurie’s pioneering personality & strong music background and Suzette’s artistic influence and bookkeeping experience.
Together with dedicated teamwork, we delight our customers with pioneering ideas.
CMP started as a small family business and currently have 2 members in the Closed Corporations namely:
Johannes Jurie Kruger ID 590612 5086 085
Formal Music education (Grade 8 – Slide trombone)
Strategic Management and Planning course – 1988 (Louw du Toit)
Suzette Mimi Kruger ID 610526 0149 084
B-Compt - 1980 did not finish (Got Married)
Bookkeeping since 1980 – 2011
The need for Cool Music Productions
At present the following factors are contributing to the need for Cool Music Productions services:
- CMP (Cool Music Productions) provide a one stop professional service in a traditional low – medium market segment.
- We provide our customers with more than what they expect or pay for. We over deliver
- Our customers come back year after year.
- We believe that happy customers results in profit.
- Happy customers today will be customers tomorrow.
- Customers tomorrow results in profit tomorrow.
Products / Services
Cool Music Sound & Lights cc
This part of the business do the sound and lights and staging for shows and outdoor events.
CMP does dry hire rentals, installs and maintenance of equipment.
Cool Music DVD Productions
This division of the business does filming of events, DVD productions, Music videos, marketing DVD’s and any event that needs to be filmed.
CMP is focussing on the School market, and therefore see this as our niche market. Although our focus is there, we do corporate events, outdoor shows, festivals etc.
Our existing customer base is our biggest asset.
We at CMP believe in direct marketing.
We take a sniper approach and only focus on those audiences with the highest potential of yielding results. We’ve started in 2011 to go to school symposiums and school conferences where we do a presentation of our work. This seems to be much more successful than other means of marketing.
We make use of social media that is a powerful marketing tool, because it is about consideration and people connecting with other people. We have a website, Facebook group, Linkedin profile and followers on Twitter.
We at CMP protect our brand by building a powerful case for its uniqueness. We focus on distinctive attributes, unique enough to keep our customers loyal. This strategy will not only carry us through tough times. It will also strengthen our market. CMP also advertise in magazines that target our market.
We as management and employees of Cool Music Productions are excited about the future of our business. We’ve been around for 15 years, and we believe we’ve laid a solid foundation for growth and success.
The market is huge out there and there are very little companies that offer the complete solution services at the high quality level we offer our clients.